This week I helped a friend launch a LinkedIn profile. It was interesting seeing how this new social media tool is perceived by someone just starting in social networking for business. Here are some tips that helped her, which I hope can help you, too.
1. Write Your Profile as a Brochure or Website Content
Think of your [...]
Archive for Social Networking for Business
How to Leverage Your LinkedIn Profile
Four Social Marketing Hurdles You CAN Clear
Today I had a discussion with a marketing colleague concerning social media (platforms like FaceBook, LinkedIn, etc.) and how our clients are adapting to their use – or not. Smaller companies seem to know that “the big boys” are participating in the social media scene, and that therefore they should, too. They are hearing that [...]
Using Social Media Well for Your Business
This week I met with a new client whose experience is probably much like yours. He owns a successful smaller enterprise, and knows he “should” add social media to his marketing mix. But how, and which formats?
Which Social Networking Works?
My advice to clients is always to meet their customers where they are. If you are [...]
Using Facebook for Your Business
What can Facebook offer your business? It’s just one of the new inbound marketing tools you can leverage.