Optimizing your website for search engine placement can be daunting. There’s much more than meets the eye with respect to SEO, and many providers want to promise you the world. At C3, our goal is to help with “on-page” SEO, the improvements you can make that more organically boost your search engine results. Here are some helpful terms to know:
SEO: a system of strategies and techniques that make website pages more relevant than the competition’s pages, when searching for a particular set of terms.
Keyword: a topic on the web.
Spiders: programs that crawl from web page to web page by following links on the pages they are collecting.
Site map: a page on a website that links to all of the pages on that site
Page rank: a measurement of how “important” Google thinks a website page is
Anchor text: the text one sees to alert them of a link
Inbound link: a link from another site to your site
Outbound link: a link from your site to another site
PPC: pay-per-click, a way to advertise your website where you target specific keywords, then pay a fee for every prospect who clicks on your ad